Senin, 21 Juni 2010
Kamis, 17 Juni 2010
Copywriting Tips To Improve Your Online Business
Once an entrepreneur has taken the bull by the horns and started his or her own home based business, the time has begun to tackle all of the little tasks that go along with it. One of these-- and one that some people seem to fear more than many others --is copywriting. Tips for creating effective copy for your company's Internet
presence can only help you to manage a better and more effective interface with clients and other businesses.
After all, let's face it, in the modern business world it is most often the copy on your website that is read first.
Create Copy That Interacts With People
The first task in writing good copy for your website is to make the content seem interesting and lively. So much of what people read on the Internet can be dry as melba toast, and it can actually help your cause to make your information just a little bit blustery, just to keep things lively.
Using hyperbole to make a point is not a bad decision-- in fact, it can add to the readability of your text. In addition, you will want the reader to feel that he or she is being spoken with, directly. The best way to manage this is to use the word "YOU" as opposed to referring to things in the third person (they, he, she, etc.). Once the potential client feels directly addressed in your content, he or she may be less likely to click away from the information before completing it.
Start (And Deliver) With A Bang
Any copy that needs to reach the clientele will need to have a hook, so it is a good idea to never underestimate the power of a good headline. Yes, it is the shortest part of your copy… but it is also the segment that will determine whether most potential clients ever even decide to look at the rest of the content.
Find the most important part of what you are trying to tell the customer, and LEAD them into it with the headline. From that point, once you have their attention, you can use your interactive writing to keep them occupied. Most experts agree that copy on your website should generally be written at about an 8th grade reading level, so as to make the content accessible to a wide variety of potential customers.
Don't Stop Writing!
Some people feel very uncomfortable with writing their own copy, while others have a definite knack for it. Even if it doesn't seem to come as easily, one of the best things that you can do for the sake of your company's website is to keep writing copy for it.
You may not even use all of it, and you may only use your own copy for certain elements of the business, but it will help to give you ownership of your company… and it will definitely lead you to become a better copywriter at the same time. Most importantly, it places the stamp of your written personality there for the client to interact with.
(ArticlesBase SC #1915251)
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Selasa, 08 Juni 2010
Organizational Culture and Its Importance
The contemporary definition of Organizational Culture includes what is valued; the leadership style, the language and symbols, the procedures and routines, and the definitions of success that characterizes an organization. It is a specific collection of values and norms that are shared by people and groups in an organization and that control the way they interact with each other and with stakeholders outside the organization.
Here, organizational values are beliefs and ideas, about, what kinds of goals members of an organization should pursue and the appropriate kinds or standards of behavior organizational members should use to achieve these goals. From organizational values develops organizational norms, guidelines or expectations that prescribe appropriate kinds of behavior by employees in particular situations and control the behavior of organizational members towards one another.
In the past 25 years, the concept of organizational culture has gained wide acceptance as a way to understand human systems. From an open system perspective, each aspect of organizational culture can be seen as an important environmental condition affecting the system and its subsystem. Increased competition, globalization, mergers, acquisitions, alliances, and various workforce departments have created a greater need for organizational culture. Thus, it has become an important pattern for the organization's development.
Below are important key ingredients of Organizational Culture:
It focuses attention on the human side of organizational life, and finds significance and learning in even its most ordinary aspects.
It clarifies the importance of creating appropriate systems of shared meaning to help people work together toward desired outcomes.
It requires members especially leaders, to acknowledge the impact of their behavior on the organization's culture.
It encourages the view that the perceived relationship between an organization and its environment is also affected by the organization's basic assumptions.
Organizational culture is possibly the most critical factor determining an organization's capacity, effectiveness, and longevity. It also contributes significantly to the organization's brand image and brand promise.
Organizational Culture creates energy and momentum. The energy will permeate the organization and create a new momentum for success.
The above-mentioned relevance of organizational culture supports the proposition that, in this competitive and globalized corporate scenario, there is huge need of organizational development strategy at various workforce departments, as this can improve the company's culture. Thus, to fulfill organizations development needs, Organizational Culture Center is the better option! With its outstanding services, OCC provides meaningful responses to the company's wants, needs and values. Its services range from Workshop, Speaking to Consulting and Coaching.
OCC, Workshop and Speaking service teach cultural enhancement programs to the attendees to improve their cultural effectiveness. It educates current and emerging leaders on issues related to organizational culture. Besides, its associates work parallel with leaders at every level of the organization by engaging and training them to understand workplace culture and to assume their responsibilities as the cultural leaders of their own individual subcultures.
Organizational Culture Center's thirty years of experience of building culture, combined with VisionLink process, provides a complete guideline of six critical elements of workplace cultural effectiveness with the power of strategic mapping and the balanced scorecard. This proven and highly effective leadership concept brings about a direct linkage between the activities and measurements of every associate at every level of the organization with the vision and strategy of the enterprise as a whole.
Thus, the Organizational Culture Center with all its services has improved the culture of many organizations and has also proved to be the first choice of many of the organizations. It has brought wisdom and passion to the consulting arena and has been an extremely effective process for many of the corporate company's of America. By availing the services of OCC you, too, can improve your company's culture. http://www.organizationalculturecenter.com/
(ArticlesBase SC #88645)